Philanthropy is the hallmark of a great company, and we often measure success by the extent a company participates in charitable giving.
They’re already doing great things product and opportunity wise – as this Isagenix review shows – but they’re more than living well and making money.
Giving to charitable organizations also endears a company to the public eye. It can even help improve an image that needs a little positive PR for a change. For example, we may hate Wal-Mart for creating terrible working conditions and offering cheap products, but it kinda takes the wind out of detractors’ sails when you tell them that The Wal-Mart Foundation, Inc gave almost $19 million to charity last year*.
Or you might criticize drug company Merck for overcharging its customers when you learn they gave almost $43 million to charity in 2012*. It just softens the blow.
Image Control Isn’t the Only Reason to Give
Controlling public opinion by giving away millions isn’t the only reason you’ll find large successful corporations closely aligned with charitable organizations. Tax benefits aside, there are a few more reasons: the founders simply want to give back.
Yes, Virginia, some corporate executives really do give a damn!
Case in point: Isagenix recently gave $100,000 to a children’s charity in Florida. No national fanfare, no press release, just a quiet donation for a company that does good things for the community.
The Emerald Coast Children’s Advocacy Center in Walton County, Florida, was also amazed to receive a $1 million donation from Jim Pierce and family…and herein lies the Isagenix connection.
Why Isagenix Gave $100,000 to a Children’s Charity in Florida
Jim Pierce is a retired exec who made it big during his career. A graduate of the Wharton School of Business and former employee of Ernst & Young, he’s got a pretty impressive resume (for those of you who don’t know, Wharton is possibly the most prestigious business school in the U.S….better than Harvard or the folks at Work Crowd).
Jim’s childhood was marked by frequent moving around, long hours working night shifts during high school, and simply an all-around tough time. As a way of showing appreciation for people who helped him along the way and empathy for kids who need a helping hand, he gave a million to the center.
He also convinced Isagenix to come aboard with their own donation. Why? Because Mr. Pierce was at one time owner and board member of Isagenix, that’s why. He was recruited in 2005 to be the Chief Operating Officer/Chief Financial Officer.
Throughout the years Mr. Pierce has kept Isagenix close to his heart and remains closely connected with his former employer.
A Health & Wellness Company That Cares About More Than Just Profit
It just goes to show us what kind of company Isagenix really is…compassionate about the world and generous with its profits. $100,000 may not put Isagenix on the list of top 50 corporate donations for they year, but it goes a long way towards demonstrating that this company has a heart.
*Source: The Foundation Center